What is it?
In December 2013, jewel brand Ti Sento Milano came up with a new collection which was something very different. They combined the classic jewels with the all time favorite: the jeans. They used real pieces of denim into their jewels and the result is beautiful.
Why is it cool?
The theory behind this collection was that jeans are always an option when you don’t know what to wear anymore. Ti Sento thought that jeans was always an option so they designed these jewels to combine with your everyday jeans. In the world of fast fashion and with fashion everywhere people want to go back to basics and just wear jeans, but still fashionable. You can see this in the other coolhunt from the JoggJeans. It’s a bit of a reaction against all the over-fashionable clothes these days. Gone is the bling-bling and back is the basic jeans! With these jewels women can still have the feeling that they have something with bling-bling but that in combination with denim makes it new.
Why has it future growth potential?
The idea of back to basics is very characteristic for this era and will continue to grow over the years. There are a lot of people who have an affection for everything that is over the top. People will continue wearing more practical and simple clothes but also accessories I think. Of course this ring will be outdated in a few years, but the need behind it will not.
owlbewatching 